Media Resources

TRIBE Team Training™ welcome media enquiries and we are happy to provide you with photographs, logos and other marketing materials. For further information please feel free to contact our media liaison.

Media Liaison

Haagon East
CEO – TRIBE Team Training™ International

Mobile: + 64 212436500
E-mail: [email protected]



Gainesville Health & Fitness Launches Innovative
TRIBE Team Training™

Gainesville, FL – Gainesville Health & Fitness (GHF) announces today that it has partnered with TRIBE Team Training™, a global leader in providing Team Training solutions to health & fitness clubs around the world. It will be the new model for group personal training. GHF is one of the first gyms in the U.S. to offer TRIBE Team Training™.

GHF found the incredible leadership, programming, workout delivery and team spirit of TRIBE Team Training matched the culture of their own company and the partnership was formed.

A Strong Team Culture

When first introduced to TRIBE Team Training at an international fitness conference in San Diego, Cirulli was immediately interested in how this program harnessed the power of a team to drive performance and results to the highest level.  “We wanted to take group personal training to another level that truly uses the camaraderie of the group to get results” says GHF owner Joe Cirulli.

TRIBE Team Training™ specializes in developing the best Team Training programs in the World. GHF will offer 3 Team Training programs that are delivered by certified TRIBE Trainers in six-week seasons with a week recovery before the next season begins. TRIBE Team Training™ develops seven new seasons that are released every year. All TRIBE Team Training™ programs are supported by the latest music along with trainer education and certification ensuring that members of the TRIBE community receive nothing but the best team training care and experience available.

The Programs

Tribe Fit l
TribeFIT™ is a high intensity functional fitness workout designed to make you fitter, faster and stronger.

Tribe Core l
TribeCORE™ is a core strength and flexibility workout intelligently designed to bring toning, strength, stability and power to your core.

Tribe Life l
TribeLIFE™ is a low impact fitness workout that gets you ready to live life to the fullest.

A Launch Party on July 24th

GHF is holding a launch party on Thursday July 24, 5:30pm for everyone to meet the TRIBE Team Trainers, and see the programs in action. This will be an opportunity for you to view a short demonstration of the classes and have any questions answered.

GHF encourages everyone to bring a friend, as the principles of TRIBE Team Training™ are that of support, community, camaraderie, friendships, encouragement and results.

This will be followed by a free week of classes where you and your friends are welcome to come along and experience the benefits of these classes first hand. July 28-Aug. 2.


For more information on TRIBE Team Training™ contact GHF.

Debbie Lee

[email protected]
4820 Newberry Road
Gainesville, FL 32607

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DATE: 28.05.2013

TRIBE Team Training™ expands into UK and European markets with David Lloyd Leisure.

TRIBE Team Training™ is set to officially launch in the United Kingdom and Europe next month, having recently solidified a partnership with David Lloyd Leisure – a premium Health and Fitness franchise encompassing over 90 facilities.

David Lloyd’s 6,000 member strong Hampton based club will be the first centre to offer four out of five TRIBE programs – TribeFIT™, TribeCORE™, TribePUNCH™ and TribeLIFE™, with the plan to host TribeKIDS™ in the near future.

The official launch evening is scheduled for June 5th and will be followed by the traditional TRIBE Team Training™ Free Week from June 10th-15th. Free Week offers members the opportunity to try out any of the four programs before signing up for the first full Season, commencing June 17th.

TRIBE’s International Creative Director Toby Donnelly moved to London in late April to personally oversee the launch’s success. He has been working closely with TRIBE Team Training™ UK CEO Glen Stewart and David Lloyd’s Head of Sport, Rob Beale to set the foundations for a successful first season and eventual growth of TRIBE Team Training™ throughout the numerous David Lloyd facilities.

Donnelly says he is honoured to be initiating TRIBE Team Training™ in the UK and Europe with David Lloyd.

“This partnership is huge for TRIBE Team Training™ UK and TRIBE Team Training™ International. We are excited to be partnered with such a credible and dynamic organisation. They are a wonderful launching pad from which we can showcase our programs and their unique team training style effectively.

Here we have two organisations who are leaders in their industries working together to achieve more for the community member, as well as providing a solution to current demands and shortfalls of the fitness business in the UK, Europe and around the world.

Stewart says TRIBE’s unique team training design will bring a completely new culture of exercise and community to the David Lloyd Leisure centres, one that in time, he hopes to implement elsewhere in the UK and Europe.

“The TRIBE Team Training™ system, based on an exploration of functional human movement, offers members the opportunity to develop their physical potential regardless of their initial fitness level.

“With every single workout being unique, members can feel and appreciate how each session has been carefully designed and programmed with the purpose of building and developing on the previous session.

“TRIBE Team Training™ provides the benefits of personal care, progressive programming, and team cohesion to create an inspiring environment targeted at achieving measurable results. We’re eager to watch this develop through the Seasons with the members of David Lloyd. TRIBE Team Training™ is about to change how people exercise here in the UK and Europe.”

Donnelly and Stewart will be conducting the first training module this weekend, resulting in certification for eight David Lloyd Personal Trainers. These trainers will run the TRIBE programs in the Hampton club come the Season launch in June.

For more information on TRIBE Team Training™, please visit


For more information, please contact:

Haagon East
CEO – TRIBE Team Training™ International

Mobile: + 64 212436500
E-mail: [email protected]

Download Press Release (PDF)


DATE: 16.11.2012

TRIBE Team Training™ New Zealand CEO Takes the Nation by Storm

The recent decision to appoint Darryl Goad as TRIBE Team Training™ New Zealand CEO has proven to be a highly beneficial one for both TRIBE Team Training™ New Zealand and TRIBE Team Training™ International.

TRIBE Team Training™ International CEO and Managing Director Haagon East says the need to employ a New Zealand CEO reflects on the success TRIBE Team Training™ New Zealand is enjoying in the local market.

East says the accomplishments so far in New Zealand have been significant, and largely due to Goad’s tireless efforts.

“Darryl has really taken the bull by the horns and thrived in this position. He has set the standard for us on an international scale, and with his insight, experience and knowledge there is no doubt both the global and local companies will continue to prosper substantially.”

Officially taking on the role in June this year, Goad joins the TRIBE™ with an impressive portfolio, having previously worked as a secondary school teacher before presenting on an educational program for TVNZ. Goad’s involvement in the fitness industry is extensive, having worked as a group fitness instructor, personal trainer, coach, manager and program facilitator for over twenty years.

“Darryl’s experience, combined with his ability to relate to people from all walks of life in the fitness industry really made him stick out from the pack,” says TRIBE Team Training™ International Training Director Sue Richard.

“Darryl also has a brilliant presentation style, easily motivating and inspiring those around him and those working with him. Having Darryl join our team was a no-brainer.”

Goad wears many hats as TRIBE Team Training™ New Zealand CEO, but his main focus is to help ensure a smooth roll out and launch of TRIBE Team Training™ into the licensed clubs. This includes guidance on studio setup and equipment, advertising, promotional material and events, plus he facilitates the modules for the trainers – coaching and preparing them to deliver the classes once the club launches. Goad then continues to liaise with the clubs post launch to make sure everything is running as it should be.

“When Haagon approached me to become involved with TRIBE Team Training™ as CEO for New Zealand it was a very easy decision to say yes. Having known Sue and Haagon for many years and what they have done within the industry, I had no doubt that what they had developed alongside our Creative Director Toby Donnelly would be a winner,” says Goad.

“TRIBE Team Training™ works, and the feedback we’ve had from club owners and trainers is proof of that.  They’re over the moon, their members are getting amazing results, and we as a company can’t ask for more than that.”

As well as managing TRIBE Team Training™ New Zealand, Goad will play a major part in ensuring TRIBE Team Training™ International continues to flourish in the global markets.

For more information on Darryl Goad and on TRIBE Team Training™, visit


For more information please contact:

Haagon East
CEO – TRIBE Team Training™ International

Mobile: + 64 212436500
E-mail: [email protected]

Download Media Release


DATE: 21.04.2012 

New Zealand Fitness Provider enters the International Fitness Market 

TRIBE Team Training™ – a New Zealand owned and operated fitness company – officially opened its doors to the international market today, commencing operations out of its Wanaka based headquarters.

Providing small group personal training solutions (team training) to gyms and clubs throughout the globe, TRIBE Team Training™ is dedicated to inspiring people of the health and fitness community worldwide, to achieve above and beyond their normal mental, physical and emotional realms.

CEO and Managing Director Haagon East says by working as part of a team, individuals achieve far greater results than if they work out on their own.

“Generally speaking, when people exercise on their own, they’re accountable only to themselves, so for some, it’s easier to slack off and take shortcuts or not work out at all! History shows that when a group of people work out together, they push themselves further as they’re naturally competing and supporting each other to get through the work out.”

East says TRIBE Team Training™ is all about building the team dynamic and creating an atmosphere where people strive to realise personal goals in a safe, supportive and motivating environment.

TRIBE Team Training™ encompasses five specific programs:

  • TribeFIT™ – a high intensity functional fitness program designed to make individuals fitter, faster and stronger.
  • TribeCORE™ – an intelligent core conditioning workout that brings toning, strength, stability and power to the core.
  • TribePUNCH™ – a powerful boxing and kickboxing workout focused on fitness, skill, and mental toughness.
  • TribeLIFE™ – a low impact functional exercise program that will get you fit so that you can live life to the fullest.
  • TribeKIDS™ – a fun youth fitness class that builds fit, healthy and confident kids.

“Each program is delivered in ‘seasons’ with seven new seasons developed and released every year,” says TRIBE Team Training™ Creative Director, Toby Donnelly.

“A TRIBE Team Training™ member will never repeat the same workout twice ensuring variety, diversity and better results… so come join the tribe!”

TRIBE Team Training™ programs are already operating in health and fitness clubs throughout New Zealand and are supported by the latest music along with Trainer education and certification. For more information on TRIBE Team Training™, visit


For more information, please contact:

Haagon East
CEO – TRIBE Team Training™ International

Mobile: + 64 212436500
E-mail: [email protected]

Download Media Release
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